I wrote the following article this past March, but due to the fact that we have since developed this blog we felt it was worth republishing to share with those that might have missed it.
Reasoning with Standards
In order to help us better prepare our students for an entry-level position in the graphic design industry, we invited local professionals to participate in an online survey. The purpose of this survey was to help us more efficiently prepare our students for positions based upon industry standard expectations. It also enabled us to assess our curriculum, placement and software. Ultimately we have two goals, to improve our Graphic Design program to meet employer expectations and emphasize to students the importance of skills and qualities needed to enter the industry.
Currently, Valencia’s Graphics Technology Program provides its students with an AS Degree (2-year degree) that allows students to specialize in either print design or web/interactive design. Armed with the opinions gathered in this survey we are able to make sure our students are as prepared as they need to be to be a successful entry-level graphic designer.
Preferred Traits of a Graphic Design Graduate
The skills students should possess to land their first job in the graphic design industry should certainly not be neglected. A student who is not able to meet the needs of an employer or client becomes a waste of time and money. Often times these skills are ones which cannot be identified until someone has been hired. Nothing is worse than hiring someone who cannot meet deadlines, is unable to work with others, or cannot communicate their concepts. And all employers probably agree, hiring a designer who does fantastic work yet has a very arrogant or negative attitude is something they hope to avoid.This is exactly why we feel it is important to communicate to our students what the industry expects. Here are a few noteworthy facts gathered from responses professionals made during the survey:
- Communication. It was not a surprise that recent graduates are expected to communicate well. Not only did 85% of those surveyed find communication to be an important skill students must be capable of performing, but 35% admitted they would not hire a student without this skill.
- Years of experience (including internships). 41% of professionals felt a student’s level of work experience, to include internships was important. It should be reassuring to students that 59% of professionals found this to be somewhat important or not important at all. In fact, roughly 16% of professionals felt this was not an important skill to expect from a student, as they are obviously going to lack actual working experience while they are learning the tools of the trade.
- Artistic Abilities. Among desired skills, 59% of professionals felt artistic abilities such as photography, illustration, or fine art were desirable traits that were important for a student to have when entering the graphic design industry. About 11% of those surveyed confessed that students need not be an art savvy person to be considered for a position as an entry-level graphic designer.
- It’s not just design that’s important. It’s clear professionals support the expectations we have of our graduates. As students are informed regularly, it’s not just about design. For instance, one can be an exceptional designer but if they can’t meet deadlines they become useless. Among the many skills that professionals agreed to be vital to a student’s chances of being hired as a graphic designer were the ability to meet deadlines, learn independently, work as a productive team member, as well as their attention to detail.
Obviously it’s equally important that students have a healthy creative process as well as be capable of executing their creative concepts. Nothing is worse than a good idea that can’t be executed. One professional noted, “Two of the best qualities are being able to be a starter and a finisher. I find that several artists can start work on a project and do great work, yet never really finish the project. Some artists can complete a project, but actually taking a piece to the point of being FINISHED is an entirely different level.” Also, professionals like to see students with qualities such as enthusiasm, initiative, and eagerness. It’s discouraging working with a person who is negative, arrogant, or requires someone to hold their hand through every step of a project. On the other hand, there’s a lot to admire about those that not only complete the steps of a project, but they are passionate about their work and LOVE what they do.
- Print vs. Web. An overwhelming 91% of professionals felt it was important that students understand how to design for print design and web/interactive design.
- Print Design. Students should expect to learn a variety of skills necessary to enter the world of print in graphic design. Although the concept behind a design is extremely important, professionals also found other skills such as the ability to design various types of print collateral, proofreading, preflighting, typography and copyfitting equally as important. Professionals informed us that students majoring in print design should be familiar with programs such as Photoshop, Illustrator, QuarkXPress, and InDesign. Over half of the professionals surveyed felt it is important for print designers to also have knowledge of Dreamweaver and Flash.
- Web/Interactive Design. Professionals feel knowledge of skills such as FTP’ing, site maintenance, web standards, and usability are important for students to learn. The feedback received also supported the argument that students must expect to learn and gain experience with programming languages like xhtml, css, and actionscript. Over 90% indicated students must have experience with xhtml and css. Students majoring in web/interactive design should be experienced in using programs such as Photoshop, Illustrator, Dreamweaver, and Flash. Other programs that were said to be nice to have experience in (but not required) are Imageready, After Effects, Final Cut Express, and Maya.
A solution helps students gain necessary skills
To better prepare students for industry standards and expectations, instructors have collaborated on a self assessment which is designed to help students verify if their current abilities to think, value, communicate, and act (TVCA) are up to par with the graphic and web/interactive design industry set standards for being employable. Along with being desirable traits for employers, TVCA skills are also emphasized as traits needed in a college-level setting in order for higher-level thinking and learning to be achieved. This assessment helps students better understand the importance the various skills that often are not obvious until a person is hired.
Our faculty have observed that students not possessing the majority of these skills are often not successful in the introductory graphics course, Digital Media & Design. If they do pass the second or third try and continue to fall short of meeting these same expectations they have difficulty in higher level courses. If they do graduate they have trouble finding and/or keeping a job. This TVCA self-assessment is currently being introduced in this course, where it is most vital that students learn and understand how crucial these skills are to employers. Twenty percent of the student’s grade in this course is based upon the instructor’s observations of the TVCA skills. Although students will be expected to improve their TVCA weaknesses during the semester, failure to uphold with expectations from the beginning may result in a continued grade point deduction throughout the semester. After completing a self-evaluation early in the semester, students are required to develop an action plan for how they plan to compensate and remedy any personal weaknesses discovered. Each student’s grade is based upon how he or she meets the TVCA requirements in addition to completion of assignments, projects, quizzes, tests, and tutorials.
Barbara Peterson, Valencia’s Program Director for Graphics Technology, noted, “I see much more awareness of the skills needed to be successful and a clear attempt by most students to achieve these. I’m really encouraged by the positive response from the students.” TVCA requirements are expected to gradually be implemented into higher level courses in the program. Currently Kristy Pennino’s involvement in Valencia’s Title III grant funded initiative (focused on AS degree seeking students) has motivated her to implement the TVCA self-assessment into all four of her courses, Digital Media & Design, Typography, Advanced Graphic Design II, and Portfolio Review. She plans to further research pedagogy issues related to the TVCA evaluation. Kristy responds, “Our research could not only benefit any AS degree program in the country, but could also be considered by other graphic design education institutions regardless of the degree offered. What’s nice about what we’ve done is that we haven’t based our decisions on theory or assumptions, but have taken the initiative to research and test our ideas based upon the reality of industry expectations.”
TVCA supports our beliefs: A grade or a diploma does not entitle a student to a high paying job.
Interested in joining the Graphics Advisory Committee?
Valencia Community College’s Graphics Advisory Committee wants to hear from you! If you feel as though you would like to take part in helping to develop Valencia’s Graphics Program or if you would just like to make sure our students are as prepared as you need them to be, then this would be the ideal opportunity for you to express your opinion. Maybe you just feel as though our students’ skills or portfolios are missing a key ingredient that is needed in order for you to hire them? The Graphics Advisory Committee meets twice a year (in the fall and spring semesters). If you are a professional local to the area and are interested in joining, contact Amanda Kern at akern [at] valenciacc.edu.
Very interesting read… I have noticed working in the field that a lot of clients want something you don’t think is good. But as a designer it is always important to tailor to whatever likes the client has. Even if it means creating bad design. But then again does it make the design bad if you made your client happy? Hmmmm… Think about it hahahaha!
I must say communication is very important! You have to in a way be a sales man and sell your ideas to the client. Without communication skills a graphic designer won’t be successful.
By: Efrain Lugo on August 21, 2006
at 8:54 am
Yes, Efrain, I think it’s important to know that ultimately you have to meet the needs and expectations of the client. This might mean going against some of your own design ideas to meet their expectations. Sometimes this can seem like some type of jedi mind trick, especially when the client doesn’t really know what they want. It can be frustrating when your client or boss thinks you can read their mind. I think it’s important that a designer educate their client/boss on keys to successful design, hopefully convincing them against “bad” design. It’s important that you and your clients/boss keep the target audience in mind, and not just what the client likes.
And I’d have to say communication is probably the most critical factor to a project. Lack of communication is a sure way of dooming a project for failure.
By: amandakern on August 21, 2006
at 10:24 am
I’m sure any other institution should be jealous of teachers like ours in the Graphic Design Program here at Valencia. They really take in consideration the needs of the industry ensuring that we will gather the knowledge necessary to get a decent job at an entry level position.
Thank you guys for everything you do for us!!!
By: Daissy on August 21, 2006
at 11:50 am
The TVCA process is one that has provided students with an opportunity to grow on a personal level that directly effects thier professional life. It has been my experience in life that the qualities developed in the TVCA process are life long skills that can translate into every aspect of a persons life.
As a employer I have always prefered the employee that was on time, prepared and willing to stick it out through the rough parts over a “Star” type which often have a “gift” or “eye” for the asthetic but no work ethics or personal stability.
The TVCA process is just another example of how at Valencia we dont just teach you a tool or technuiqe we teach you the ability to continue learning by developing your ability to teach yourself and to learn from the multitude of resources available in todays techno-savvy world.
By: dennis on October 11, 2006
at 9:36 am
Hi Efrain,
Something that I’ve noticed is this: It isn’t that clients want bad design, or are even looking to kill good design, it is a matter of ignorance of what good, effective design is and what it looks like.
One thing you have to work through is clients who want things that make their eyes sparkle (which, for the most part, is bad). This isn’t unique to design — you can go to any store, look down any isle, and you’ll see sparklie bits and pieces that aren’t (frankly, are rarely) the best operating/tasting/sounding/ect. product in the category.
This can lead to a big problem and, when it goes poorly, is resolved by a matter of whom is stronger: decision maker or designer.
Managing not to fall into this pit comes with two lessons that you’ll hear repeated by your teachers a million times, because they are both as solid as iron:
1) Educate your client. Find out WHY they want the drop shadow, outer glow, yadda. Is it to make the logo stand out more? Is it because they think it’ll print easier against a white background? Explain that the loudest voice isn’t the one that is remembered. Show them, don’t just tell them, how you can solve these problems without resorting to Photoshop (d)effects.
2) Work with people you respect and trust, and respect and trust you. This is the most difficult lesson to swallow, as is usually very, very hard to find people who fit this shell. Money and patience are rarely as in supply as time.
Regarding the second point, this is something I learned from Hachem Hosenbux, a Valencia alum I highly recommend chatting with some time (http://www.hosenbux.com): Learn from everything. The good experiences and the bad experiences, the good clients and the bad. Find some nugget you can take away to improve your career and you’ll be better for it.
There is a flip side to this rambling diatribe, though, that I feel is equally important to bring up (and not just because Kristy sends me extra candy when I post long posts. Thats just a bonus.) Always remember that your opinion, your eye and your skill is valuable. But you aren’t always right . Your client knows their audience and what they respond to. The key is to find the happy middle ground between your personal opinion, the generally accepted logos of good design, your client’s personal opinion, (sometimes) your client’s wife’s cousin’s neighbor’s opinion, and the audience’s trigger (who, frankly, is the king of the mountain — your client has the money to pay you, but they get that money from their audience).
It isn’t easy. But that is why we’re allowed to wear all black, drink more stronger-than-legal coffee, and wax poetically about subtle details. Shoot me an email sometime (kevin@thinblackglasses.com) if you ever have any questions.
By: Kevin M. Scarbrough on October 12, 2006
at 9:05 pm
[...] This past week has been midterm week so many of the courses in the graphics technology program have incorporated TVCA assessments into their course, in response to “What the industry expects from graduates”. I’ve had a few students ask what they could do to raise their TVCA scores so I thought I’d offer up a few suggestions. [...]
By: How to improve your TVCA grade « Graphics Technology on November 3, 2006
at 12:51 am
ok so that is what profesionals are looking for graduates well now I know so Im just gonna write those down to make shure when I graduate I become a master on those programs!. Oh yeah cool article!!
By: Carlos Sanchez on September 21, 2007
at 3:36 pm
This is a not joke industry and I see why, with the competition out there fierce. Landing a decent design job is a great achievement in its self. Reading these exceptions, give you a very good look on what areas. As a student you should be focusing on if your weak in that area. The skill of “designing” definitely takes time and sacrifice. I just started this degree, so I don’t know a lot about design and its industry. But this post has made me aware of what I should be looking out for. Imagine if every degree here had the same cut throat expectations, just wondering..
By: James Bernavil on January 14, 2009
at 4:25 am
I am very impressed with the way the instructors at Valencia are preparing their students for the real world.
Having spent many years in the real world workforce, I can guarantee you that the concepts behind the TVCA skills are critical in holding down a job and surviving in the job market in practically
every field out there. The competition is stiff. People are out there trying to support their families and will do whatever it takes.
In my opinion, the best chance you have to survive out there is with a first class work ethic, as much education as you get, hands on skills and talent.
Referring to Dennis’ post from 10/11/06:
“As an employer I have always preferred the employee that was on time, prepared and willing to stick it out through the rough parts over a “Star” type which often have a “gift” or “eye” for the asthetic but no work ethics or personal stability.”
I think Dennis hit this right on the head. Now if you take the stability and the work ethic and add gifted and talented to that, then you’ve got a reasonable shot at success.
Every field is competitive out there. If you think you can coast by with as little work as possible, you might want to think again.
By: Billy Mitchum on January 15, 2009
at 2:22 pm
Great article! I tell you, Valencia does a great job informing their students about what to expect and how to prepare for the industry. These past couple of semester I feel I’ve learned a tremendous deal both technically and about the industry. I love the fact that Valencia’s Graphic program utilizes different sites such as wordpress and flickr to keep the studens up to date and informed on current issues and events. I’ve haven’t seen other colleges utilize the internet like Valencia, at least not enough to keep me coming back for more updates.
I think Valencia has helped bring out the artist in me buy guiding me in a professional direction. I’m learning why things might not look good and how it can be improved. I really enjoy doing the work because I know what the industry expects, and I know my work is helping fulfill my future goals.
Anyways, I’m always amazed Amanda Kern has the ability to write extensively on subjects and photos! Writing tends to test my Patience. Great job Valencia staff!
By: Brandon W Lohaus on January 17, 2009
at 4:16 am
This is a great article and provides excellent incite in to what attributes, qualities, experience and qualifications a graduate of this program will need to possess in order to be successful in the deign industry. I found it very useful to give me some direction as to what path (print and/or interactive) of design to pursue. The article was also useful to reiterate the importance of TVCA and how it can benefit me when I start to look for a job in the industry.
I can see that Valencia will prepare me well for entering the industry and I am really looking forward to my journey through this program.
By: Laura Bowman on January 21, 2009
at 1:08 pm
I completely agree with everything professionals except. Not only are they hiring someone, but they are hiring an adult. Too me they should act like an adult and have the same responsibilities. This article was also really useful, for anyone really, because even if you are good with let’s say communication, this can give you insight on what level you are at. Such as if you need to improve slightly, or maybe just think about where your strengths and weakness’ are in general. For me, the one thing I would wanna work on, is years of experience. I am more of a free hand person, like fine art and such. I have not worked with computers that much, so now I know that I need more experience with it.
I think Valencia does a pretty good job in preparing their students, because they seem to truely care and want each person too succeed.
By: Kristin Andrews on January 21, 2009
at 10:20 pm
As former manager I am thrilled to see Valencia Graphics implementing a TVAC Rubric! In my past experience I have seen students who pass the classes with flying colors but when it comes to people skills they lack something that cannot always be acquired overnight. Having the qualities and expectations outlined early for a student can only lead to personal success no matter what industry a student pursues.
As a second time student myself I was a little apprehensive about not being up to par with the expectations for my new career path. After reading this article I know that Valencia will give me all the tools and know-how to be successful.
Knowing there is a Graphics Advisory Committee that meets twice a year to keep a finger on the pulse of the local design community is a fantastic way to make sure the Graphic program is meeting the expectations of our future employers. KUDOS to the Graphic Design Program for being out there in the forefront seeking the knowledge to Graduate better students!
I’m excited about my new career and I’m happy to be at Valencia!!! I look forward to meeting you all ☺
By: Jennifer DeLutri on January 22, 2009
at 1:43 am
The line about a diploma or grade not entitling a student to a high-paying job jumped out at me. Would improvement of skills using the TVCA entitle someone to a high-paying job then? If so, and if TVCA is “folded” into grades (and a diploma), would that statement be moot?
For my two cents, I would say that a high-paying job should go to someone who can do that job and do it well. Knowledge of skills and knowledge of work style and ability would all fall under that. For some reason in today’s environment, however, it feels odd to say that anyone is “entitled” to a high-paying job, perhaps because it feels like so few have them.
By: Katie Beougher on January 23, 2009
at 2:34 pm
I am new to the world of art and Graphics technology. The things I see artists doing today are amazing from the Icon lady Susan Kare to the guy who makes impressive book covers like Chipp Kidd… I think feel what the industry expectsfrom graduates has to be what you may expect out of any graduate which has to be drive, dedication, commitment, and of course talent…….
By: Leon Orange on January 24, 2009
at 5:24 pm
The number 1 thing that i feel the industry should expect is creativity. Why, well with out creative ways of thinking, where would graphic design be? Would it be as big of an epidemic as it is? I mean of course in the business world you have to know all the technical stuff also. For that reason i think Amanda Kern’s article is right on the money. The points that she makes are very relevant when striving to be a successful graphic design artist.
By: Sakeeniah Johnson on January 24, 2009
at 7:37 pm
Why should someone settle for less than their best? Especially with graphics and design, the very images created are to be a direct representation of the clients who are paying us. Honestly, for those who wish to become successful in this field, we must not only maintain, but surpass industry standards to remain competitive, and well, employed! I’m thankful for the great programs and teachers VCC has to offer and I’m looking forward to learning all I can.
By: John Holbrook on January 24, 2009
at 9:29 pm
I was really intrigued by this article. TVCA seems to be a very good process for learning what the industry really needs and wants.
I am very grateful I chose VCC to study graphic design or might have been one of those graduates whom wouldn’t have too much of a shot. I’m definitely going to be working to improve my TVCA.
By: Amarillys Lopez on January 25, 2009
at 8:34 pm
It makes me proud to be a student at VCC when I read articles like these. Before, I had the idea that 4-year programs and Bachelor’s Degrees in renowned Universities had the advantage over 2-year programs at Community Colleges (sorry, had to say it!). But after reading this article, were there is surveyed proof of what employers expect of graduates and what Valencia has done in order to provide their students with this knowledge, I think Graduates from 4-year programs better watch their backs because we’re coming stronger than ever!
I guess students sometimes don’t realize how important skills like the ones TVCA work on are for employers. How the impact in a work enviornment and how they can help you get to were you want to be.
I, as a graduate student -coming BACK to school- can honestly say from experience that it’s not all about technique, aesthetics and the software skills you have. These abilities will only take you so far. You need “people” skills, know how to work with other people, how to meet deadlines, how to sell your ideas to your boss or client.
It makes me really happy to know I made the right choice by becoming part of the Valencia’s Community. I will take advantage of all the resources it offers me, knowing it will better prepare me for the real world.
By: Valeria Melo on January 25, 2009
at 10:48 pm
This is a great way to learn the expectations of Valencia’s program. I am new to graphics technology. What I am impressed with is the quality of the education that I will be receiving for the next 2 years.
By: GladysC on May 16, 2009
at 12:19 pm
This is a great way to learn the expectations of Valencia’s program. I am new to graphics technology. I do know that the journey is going to be full of excitement. Even though I just started this journey I know I going to be part of an excellent group. What I am impressed with is the quality of the education that I will be receiving for the next 2 years. The more I read about this program the better I feel about changing my major.
Learning how far this will take me makes me believe once more that there is a way to make a difference in this world and how many others like Bruce Mau have already started doing just that. All you have to do is jump in and be fearless. Thank you so much for this incredible opportunity.
By: Gladys Cevallos on May 16, 2009
at 6:16 pm
Stacy Frank
I feel it is good to know the expectations of the Graphic Design programs from the get go. I feel that after reading this article the program that I have entered has been modified to be the best of what the industry’s want. It seems the staff has worked with the industry and professionals to meet the standards needed for students to come out of this program with success. I am happy with my decision that I chose this program at Valencia and have no doubt of the success I will have when I leave. I think it is awesome that Valencia continuously is meeting with Professional’s in the Design world to get updates and feedback for what they are looking for or lacking. I think it makes since that work and grades are not all it takes in any career and that there should be ethic incorporated into all school programs. I am excited to get started with my program and already feel I am more informed on the design world.
By: Stacy Frank on May 18, 2009
at 9:12 am
I am really impressed with how much Valencia seems to care about whether or not I am prepared for the career world after I graduate. I attended another university, which I loved, but I did not feel that they really cared if I had a job after graduation. I like that throughout my graphic design career here at Valencia I’ll be evaluated using the TVCA rubric. I think that this is a great chance for me to strengthen my weaknesses and hone skills so that I will be most prepared. This field really seems to be pretty cutthroat and pretty unforgiving. Knowing that, it makes me want to really push myself. It helps knowing from the get-go what professionals expect from their employees. Reading this makes me want to research the specific companies I’d like to work for and find out their exact expectations.
By: Rebecca Herzog on May 18, 2009
at 9:38 am
After reading this article, I feel even more confident than ever that I’m headed in the right direction. It is very reassuring to see that VCC cares so much about its graduates.
My main concern as a student has always been not being able to find a job after graduation due to my lack of knowledge of the industry’s expectations. I can already see that isn’t something I will have to worry about much longer. VCC has already proven to be very helpful in that department.
I have to say I was very relieved to see that less than half of the professionals felt that work experience was important. Though I obviously understand it helps, one needs to start somewhere. If every employer felt the same about hiring ONLY those with experience, then many immensely talented and creative people would be overlooked.
On the other hand, I was surprised to see that only 59% of those same professionals thought artistic abilities were important. I would’ve expected that number to be at least in the 80th percentile. Nevertheless, I am quite hopeful for my future as a graphic designer after being made aware of the points discussed in this article.
By: Michelle Ferrer on May 19, 2009
at 5:56 pm
This was an interesting read. Within any industry, I think that it is critical to exhibit professionalism. (By showing up on time, finishing what you start, and communicating effectively, etc. it shows that you are committed to the employer and/or project.) However, I’m not sure that colleges and universities take a step back to assess what their students are learning and how it relates to employment.
The TVAC that VCC has implemented is a critical resource in developing students in the graphics program. Not only from the very beginning are students aware of what employers are looking for in graduates of this program, but students are also given the opportunity to work on improving the skills necessary to obtain gainful employment. Additionally, in an industry that is extremely competitive, how will students differentiate themselves from other graphic designers? The TVAC is certainly one instrument that could be used to do just that.
I think it’s also important to note that just because you are a good/great designer does not mean that you cannot be open to fresh ideas or perspectives even when it may not necessarily “fit” your particular design mode. Graphic designers must be flexible and open and listen to their clients.
By: Laine Powell on May 19, 2009
at 6:53 pm
I think that the think , communicate, value and act is a wonderful action plan for all students to learn how to incorporate into their life.No matter what field they may be entering into to . In order to pull together ideas a person should be able to brain storm and come up with creative ideas . Brain storming is a wonderful way to get your brain awake and functioning correctly.In order to communicate a student should learn how to take criticism and give to back when asked by the professor. It is also important to communicate wit h students in the same professional manner you would with your teacher.In order to concentrate on a students value skills they should show an intrist in what the other students have to say about work they have done and use that information to improve those skills on the next project . Finally the act skill is a very important skill to pocess. If students plan on being sucessfl they need to learn how to act in a buisness enviroment.This can be very difficult for students to achive if they are not used to using the correct terms of the field.I think this may be one of the more important things for me to freshen up on while taking my course this summester
Rebecca Smith
By: Rebecca Smith on May 20, 2009
at 7:48 am
I like this article, but I am not surprise by the requirements of the professional, for a graphic designer. As in any other profession we are expected to not only perform our best on what we do, but also to be able to: communicate, show interest, and initiative; in our job as well on everything else that has to do with the office. I think is great that in Valencia CC. we are being shape on to this requirements to ensure our best success.
By: Zulay Aristigueta on September 1, 2009
at 6:01 pm
I do agree that experience in the field is a major key in being successful. Especially if your dealing with a client that always gives you projects that are pressed for time. If your not experienced you will not have time to research what needs to be done and how to resolve program or designing issues.
I do have one client that I do a lot of in house print for and 75% of all the work they request is major designs and with very little time to work on them. As these jobs can be stressful I always keep a good attitude towards my clients and never forget to say “Thank you” =D
Link.
By: Link. on September 2, 2009
at 2:23 am
As much as we’d like to set our own schedules and work in pajamas, it’s important to remember that in order to be successful, we also need to be realistic. Meeting deadlines and being reliable are crucial skills in any industry. Everything we do and how we do it is a representation of who we are, and we should always keep that in mind. We don’t want to be “that guy/girl” who is always late, in a bad mood, and whose work is just boring. We are allowed so many creative freedoms in our work that it makes up for the deadlines, and rules everyone needs to follow. There are so many opportunities available, it would be a shame to miss out simply because we don’t have the right attitude on things. Finding the right balance in everything we do and keeping our lives in perspective is the key to being successful.
By: Jackie Fernandez on September 2, 2009
at 11:28 am
I totally believe that it’s teachers, like the very encouraging and passionate ones, at Valencia that make the program as amazing as it is. As Jason E. said, “Graphic designers are like glorified problem solvers,” and it’s so true. Coming from the “suit” standpoint, I have seen both sides. Expecting the unexpected from a creative and assuming that it’s just a couple clicks here and there and VOILA! Proof is fixed. Having the right attitude about it is so key and being able to do the whole “TVAC” is so important to a good work environment. If any graphic designer, regardless if they freelance or do agency/corporate work, is going to have to carry certain traits to prove success. I think with teachers that push their students and set high (but gradual) expectations from their students is definitely a good start.
By: Sarah Peerani on September 2, 2009
at 12:37 pm
thank you so much for posting this. it has been a very long time for me to decide what i wanted as a career. i started off school wanted to be a vet and quickly changed my major.. but i realized i was not “quite ready to choose”. after a deliberating year, i began school again as a graphic designer, even though i was motified that i was not a “great designer”. after reading this, it has given me insight as to what my boss/ client might be looking for : commuitcation skills and ability to complete a task on time, and ability to put what the client wants onto paper. even though i am unskilled at designing, i know that i have great teachers and an awesome support around me that will help in the process.
By: Rachel Dygert on September 2, 2009
at 12:47 pm
This post makes me a very happy man. It’s nice to see that communication plays an important part in getting a good job today. That explains the reason for having to take speech class.
I also am partial to the result that “graphic design professionals” believe that it is important to have other artistic skills for the graphic field. It’s just as if you hired a chef that could only cook, but then the other guy you could hire would be able to cook, and bake. He is much more useful and equipped for undertaking other jobs necessary. These expectations are all very realistic and should really apply to every job. I believe that the key to succeed and possibly exceed these requirements and expectations would be; having a proper upbringing, a good teacher, and passion towards your job. Without passion and a love for what you are doing, you will never be able to work to your full potential, or be the best at anything. So in the end if you love your job, and work hard, you will be successful.
By: Joshua Best on September 2, 2009
at 3:55 pm
This article is very useful, as this comes straight from the prospective employers mouth! Attitude is very important for ALL employers, whether you are working in Graphic Design, an Secretarial Job, or at McDonalds at the drive-through. If they don’t like your attitude, even if you have a lot of talent, they will not hire you! Plus if you don’t love what you do with every fiber of your being, then what is the point of doing it? It is the difference between a job you will leave in a year or less and a career that you can be in and love until you retire, they kick you out, or your life ends.
I am a little surprised that only 49% were looking for experience, but then again, it is an industry where you learn more as you go. And some people do not expect a person just coming out of school to have experience in the field. But I bet that experience definitely doesn’t hurt!
I thought it was obvious that you have to complete whatever project you do. It is not like a person can turn in half-finished work at a job and expect to stay there very long.
We need more articles like this!
By: Aislinn Lujan on September 3, 2009
at 2:55 am
This article is important because it gives insight to anyone wanting to go, not online into graphic design, but other art fields as well. It helps them realize that it’s not easy and it’s gonna take a lot of work to be able to not only get in, but do well to keep yourself in check and in line with the company.
It’s a serious business and as long as you do your very best and LOVE what you do, you will meet deadlines, care about yours and others work more and be a better employee to your company.
It’s also best to learn more than just the standard programs for Graphic Design. The more programs that you know, the better chance you’ll be hired over someone who only knows the basics. And, if you do decide to learn more than the basic programs needed, make sure you learn them well because you are gonna be counted on to do a major project that could cost you your job if you can’t use it correctly.
This article has a given a little nudge or a wake-up call as to what I’m getting myself into and if I still want to do this, but it should be fun.
By: Nicole Krason on September 3, 2009
at 10:41 pm
This article sounds very logical. It’s right on target. I can see all of psychological aspests of our selfves. The need to be responsible, need to master interpersonal skills (how we socialize and verbalize our ideas). And about “attitudes” many can agree that this one is a must. Realy, creativity can be generated by the impulse the desire for action. All though, there might be times when we have a negative attitude about certain projects or “x” issues and that, can be understandable, but this is why we “T.V.C.A.” Having said that, in order to master the graphic arts world and become better employees or employers we must have a good attitude after all.
By: RengifoDavid on September 5, 2009
at 3:22 pm
This article points out one of my greatest pet peeves in any line of work – its more than just knowing how to basically do your job that makes you excel. Its just like the saying that people who naturally are talented in something but don’t love it will never be as good as the people who love what they do but lack a little bit of natural pre-disposition. You have to have the love to of graphic design, art, and the creative process to motivate you to do the best you can. That factor is what will motivate you to stay up late to make that deadline, and what will lead you to put the extra finishing details that aren’t detrimental, but make a piece. Ultimately, TVCA values are something you can’t get by with out. Skills in dealing with people are the icing on the graphics design degree.
By: allison macey on September 5, 2009
at 10:37 pm
This is a very informative article. It gives the basic foundation of what is expected of students as they prepare for a career in graphic design. I appreciate the tips about gaining experience not only in print, which is where I’m focused, but also on how beneficial it is to get skills in web design. So many business are using both print and web as an advertising tool, it is a worthwhile venture to learn both.
Learning the TVCA skills is a value as well. Just having the talent to do a job doesnt guarantee you will get the job. Its good to have a desire to do graphic design, but more is needed. The values of TVCA will give us the skills to be a responsible employee, one who employers will be glad to have.
By: Carla Pinchem on September 6, 2009
at 1:11 pm
Excellent article! It should be required reading for all college students regardless of their field.
Having the skills to do the job aren’t always what it takes to get the job or make a great employee.
Loving what you do definitely helps you go the extra mile, having good TCVA values give you the upper edge. It is a very competitive world especially during this economic down turn and employers have the advantage of hiring only the exceptional. Attitude and enthusiam are sometimes more important than skills and knowledge.
As I continue with my pursuit in graphics design I am going to pay close attention to those TCVA skills. Appreciated info of what design skills are most important to employers currently looking for entry level designers, as this information is very valuable as well.
By: Maureen Short on September 6, 2009
at 10:44 pm
This article made some very good points! TVCA skills can easily be the deciding factor if more than one graphic designer are going for the same job. I think that employers would much rather have a less talented artist who has good skills, rather than a designer with more experience, who lacks social skills. Valencia seems to have a very good graphic arts program. I just finished doing a self evaluation and making plans to better myself. Setting goals and seeing if I meet them by the end of the semester is a good idea. I can see how I have improved and just how much the program has had an effect on me; not just talent wise, but also skill wise. I think by learning the TCVA skills, i’ll be a step ahead in this very competitive industry.
By: Rachael Thompson on September 7, 2009
at 3:46 pm
This article is very informative and actually convinced me that the new TVAC program is a good idea. Prior to this article, I was against it because it seemed completely unassociated with the real world and just another way for the school to grade itself. After reading this article, though, I realize that it will be keeping tabs on the development of the students “soft” skills- the skills that, in the end, may land you the job you want.
I have noticed, being in the workforce, that communication plays a major role in every job. I currently work as a vet tech at an animal hospital. While my job description says ” draw blood, perform tests, take x-rays”, it also includes explaining to the owner the importance of something they may know nothing about- or consider unimportant- and that may mean the difference of being allowed to treat the animal or having the client walk out uninformed.
I wish I had learned all of this before joining the workforce, but I am very glad to see it is being implemented now
By: Meghan Coats on September 7, 2009
at 5:07 pm
This was definitely a very helpful and insightful article. I’m very excited to get into the field professionally. I believe that the implementation of the TVCA will help aspiring professionals like myself tremendously in becoming industry worthy candidates. There are other great points here such as meeting deadlines and having great designs. It will not matter if you have exceptional talent if you can’t get your work out on time. I also agree that a company would rather not have a great designer if they were to bring others down and create a bad environment. Thanks again for this post. Here’s to a successful career after Valencia!
By: John Paul Perez on September 7, 2009
at 7:28 pm
This is a great article for begining to senior students looking to get into the field of graphic design. It give great feedback from professionals working in the industry, and what students can expect to accomplish while they are in school. Keep up the good work!!
By: Jason Moorehouse on September 7, 2009
at 11:18 pm
As an after-thought I think it is great that professionals took the time out of their busy day to give us some great advice. Advise we should take to heart while persueing our careers. Amanda K. has done a excellent job by seeking out these professionals and picking their brains. It is hard to find reliable information that will really help other succeed in life. The standards have been raised and we all need to understand the need for a good foundation. I guess thats why we are all here, to meet or exceed these expectations.
By: Jason Moorehouse on September 7, 2009
at 11:28 pm
That was very good insight on what to expect from employers when I graduate college with my degree. I was surprised to learn that employers didn’t expect congrads to possess great artistic ability or years of experience upon being hired to their companies. I am not sure which venue of graphic design I want to pursue, but this article clairified the different venues and the skills required. It is true that amough artists it is hard for them to finish a project or painting. This is a area where I might need the most improvement. I can start a painting or project and have awesome ideas, but when it comes to final product I am never satified. The TVCA is a good plan that helps students down the right career path. I will attempt to achieve these through out my education to become a valuable asset to my employers. Therefore, I thank the professionals for giving this advice to up and coming Graphic Designers.
Thank you again,
Luella Keroumi
By: Luella on September 8, 2009
at 3:32 am
This was extremely helpful and shows a lot of ways to expect when I graduate from college and try an entrepreneurship in web design. It was interesting to see how it touched the deadline ordeal and how creativity isn’t the only necessity. I come to find myself finishing works on time, but I have a bad habit of either wishing I’d add something else, nonetheless; when there is a deadline it strives me to push harder on my work. Deadlines is both important for the designer and especially the client. Either one loses money is someone is late, so it’s good to see it mentioned.
By: Christine on September 8, 2009
at 9:48 am
I am very determined in completing my degree in Graphic Design. I just started the program and I am very eager to continue all the way till I have the degree in my hands. I enjoy the graphics in movie advertisement posters and I would like to be part of that world. I am glad that I am working with Valencia to get that degree because they seem very organized in preparing students for the Graphic Design.
I am glad to see in this blog that not many companies require years of experience because they understand that we are starting; that has been one of the things I was afraid of: getting a job after I graduate from Valencia.
My focus is print design, but I am willing to learn web/interactive design since stated in this blog, companies want students to differentiate the two.
This blog has been a relief to me, for the fact that I know what most companies in Graphic Design expect. I will be able to look at those expectations and go beyond them as I learn my skills during my experience at Valencia.
By: Emmanuel Bonilla on September 8, 2009
at 11:13 am
I was instructed to read this blog by my professor, and I’m glad. It’s very informative as to what I can expect will be needed from me. I do plan on going forth with animation, but felt graphic design (and fine art) is a good start in that direction. I noticed they said valencia’s TVCA would come into play in the graphic design feild and it makes a lot of sense. ( : I think I’ve got most of that in the bag, now…onto the graphics design! Thanks.
By: Angela Shroyer on September 8, 2009
at 3:39 pm
I feel that having artistic abilities in the world of graphic design is essential. I found it interesting that most professional graphic designers feel the same. I am a fine arts major and although I am not certain where life will take me after I get my degree, I thought it key to be a well rounded artist in today’s society. A graphic artist is also an artist, hints the name, therefor should be creative. What I respected most about this article was that it suggests that years of experience is not a deciding factor in job opportunities. each person carries their own view on creative design. I found this article very insightful.
By: Alicia Browning on September 8, 2009
at 4:10 pm
I think that consulting hiring professionals in the graphics industry when planning the program was a great idea/strategy. This makes me feel confident that at the end of the program, I will have the skills and qualities that employers are seeking. I also found it very helpful to know that issues such as inexperience will not necessarily prevent a new grad from getting a job because this is usually the challenging reality we (new graduates) face.
I agree that having a background in both print and web/interactive options will open many doors.
By: Nadia Huggins-Lauro on September 8, 2009
at 8:35 pm
This article is very informative. By reading this article I will better prepare for the future job.
By: Larysa on September 8, 2009
at 9:43 pm
All these “requirements” they specified a designer should have to be more appealing in the industry while being hired or maintaining a job, are things that we could consider so simple, or almost a given; because of the fact that we are seeking a higher education in a specified field. But many times through my studies in graphic design, I’ve come across people that are incredible artists, so talented, but somehow they lack proficiency and consistency, which are key ingredients in becoming successful. Even as a student they show deficiency in their grades and in the outcome of their projects, sometimes they don’t finish the assignments, don’t really know what the assignments are, etc.
Would this be part of their greater ego, of knowing that they are so talented and have a great gift, and don’t think they have to nurture it and be as good in other areas of their life? Or simply it’s part of what they are and how they’ve done things previously and is hard to break the habit. Whatever it is, one of the beauties of being designers is that we can find solutions to problems, find the answer within yourself and apply it to acquire all this great qualities this tough and fascinating industry expect us to achieve. Whatever your scenario is, don’t forget that particular thing that is a little bit harder for you, and work on it, apply it more often until it becomes an exceptional habit.
Like I said, seeking to be strong individuals is a great way to find your deficiencies and turn them into strengths, in such a demanding field surrounded by technology, that evolves day by day, we face constant improvements that we need to be learning . And be in the top of our game, which I supposed for all of us; is to be constantly learning about what we love…
By: Sylvia Oberlin on September 9, 2009
at 4:16 am
I just finished reading the article “The Truth About What the Creative Industry Expects from Graduates,” by Amanda Kern and Kristy Pennino. I thought it was a nice way to tell students, who are either just starting out or have already wet their feet in graphics design, what the industry expects from them. The article obviously reflected the title and that was great! I enjoyed the way it was written. Now a days with a title that long a student might be hesitant to sit and read an entire article that they may already label as boring and way to much information all at once. But this was nothing like that. It grabbed me right at the beginning and held me tight until the very end. I even read the about me’s. By the way I think its hilarious that Kristy put that comment about the $100 she lost.
Hey why not? Overall great article and I’m glad I read it because now at least I’m in on one of the secrets… Creative Talent is NOT enough!!
By: Victoria Reynoso on September 9, 2009
at 12:02 pm
It’s a very good reality check for all those who have a preconceived notion or romanticized idea of the industry and all that will be expected of them. The fact that Valencia has taken the initiative to ask experts in the field in order to further guide and produce good designers is a very good indication of the kind of institution it is and their commitment not only to students but the profession as well. Very helpful.
By: Michelle Campagne on September 9, 2009
at 1:47 pm
I’m relieved to know that you don’t have to be this artist with unbelievable talent to be an employed graphic designer. It’s reassuring to know that hard work, good communication skills and work ethic can prevail over natural talent. It gives people like me who have the passion for art, but not necessarily the raw talent, a chance at a career they love.
I am also thankful to all the professors for implementing the TVAC. I think it will really pay off for us, students, in the long run, giving us that confidence in our work that will set us above the rest of the entry level competition.
By: Lindsey Erbrick on September 10, 2009
at 2:36 am
I think this was a very good article. It kind of gives you a perspective of what you are in for so you can get ready. I think its good that not everyone has to be an amazing artist to become an entry level graphic designer. Just because some one cant draw on paper dosent mean they cant do anything on the computer. I am glad that valencia started using the TVCA. This is good because when we graduate we arent just jumping in to a job head first and not knowing some of the basic rules.
By: Brian Lewis on September 10, 2009
at 11:02 am
I found this article very informative and interesting it really caught my attention the way the survey was conducted. Asking the local professional to share their toughs and opinions on what the industries are going to expect from us is an excellent way of doing it so. Also the skill we should all posses to be able to obtain a job in the graphics design industry. Being able to communicate effectively is definitely an important factor. I was surprise that the 91% of professional felt that it was very important for the student to understand for print design and also web/ interactive design.
By: Kenia Liriano on September 10, 2009
at 1:45 pm
I found this article very informative and interesting it really caught my attention the way the survey was conducted. Asking the local professional to share their toughs and opinions on what the industries are going to expect from us is an excellent way of doing it so. Also the skill we should all posses to be able to obtain a job in the graphics design industry. Being able to communicate effectively is definitely an important factor.
By: Kenia Liriano on September 10, 2009
at 1:46 pm
Reading this was a wake up call for me. I have a lot to learn, especially to compete in this industry. It must be like a competition and anyone is expendable. Reputation is probably the most important factor. Creativity is also key in my opinion. As for the TVAC, I don’t know. What I do know is I really need a portfolio.
By: Jason Samocki on September 10, 2009
at 2:14 pm
I’m just starting out in graphic design so to me this article answered many of my questions. Like if you should go into web design or print. I guess i’m going to need both. Knowing what the leaders in the industry want and what the customer wants is the most important thing to learn. Of course you have to be you but there is a standard that everyone graduating needs to be able to reach. Going into this I know nothing not even how to use a Mac, but hopefully with my instructors and classmates help I will achieve the level of design that the industry is looking for. I know I’m going to try my hardest to learn everything there is to know and hopefully one day be a damn good graphic designer.
By: Elizabeth Hodges on September 10, 2009
at 2:25 pm
What a great article. It has reaffirmed for me my decision to return to school and formalize my training. As a ‘non-traditional’ student, coming back to school after being in the work force for over 20 years, I think that most of the points made in the article are important for all students, no matter what their prospective field. Communication is always the key, not just in your career but in everyday life as well. It’s also nice to see others talk about how artistic skill, while important in our chosen field, is not the be-all-and-end-all. Commitment, drive, and the ability to follow-through, coupled with training and skill are the real keys to success.
By: Jeff Janelle on September 11, 2009
at 4:54 pm
It’s a very good reality check for all those who have a preconceived notion or romanticized idea of the industry and all that will be expected of them. The fact that Valencia has taken the initiative to ask experts in the field in order to further guide and produce good designers is a very good indication of the kind of institution it is and their commitment not only to students but the profession as well. The article is very helpful. Though a clearer look at the industry might be a little scary for someone just getting started and unfamiliar with the Mac’s. Never the less, it is also very intriguing and exiting. It seems as the though GRA 1142 (5 credit course) is designed to test the students will; make sure they really like it. I guess one will find out if they have those skills the industry expects if you not only survive the classes, but if you actually enjoyed them. I look forward to the challenge. 8 sentences
By: Michelle Campagne on September 12, 2009
at 11:49 am
Wow! This is a pretty dam good article. To all my fellow upcoming graphic artist and web designers, please take heed. There are some pretty good tips in the article. For example, paying attention to detail is a very important trait to have in the graphic design field. You don’t to lose your job, money or a client over mispelled words or etc.
Having other type of skills are important too. My own personal experiences has taught me that a lot of employers are looking for graphic artist with skills, but also good personality traits. If you are good with people, than you are a even bettere graphic designer. If you are able to create and sale, then believe me, you are ahead of the game.
By: John Barroso on September 12, 2009
at 11:51 am
I found this article VERY informing and reassuring. Informing because it is like having “Insider Information” or some form of a cheat sheet. We as students and future employees are basically being given a Check list of wants/needs/requirements of our future employers. Which in a way eliminates the element of surprise. We dont have the ability to play ignorant to the epectations of whats desired from us, because its laid out clearly in the employer surveys. I found the article reassuring because Valencia cared enough to find out for “us” students what it is EXACTLY that the industry is looking for. And, in turn, teach and instill in us so that upon graduation we are set up for success.
The most encouraging part that I learned from this article and the employer surveys, was that in some cases TALENT can compensate for EXPERIENCE. Knowing that we being students who are IN the process of learning those required skills (therefore not having the neccessary experience) can still be considered as an applicant based on our Talent is a sigh of relief.
By: Hymon, Jamie on September 12, 2009
at 2:40 pm
I agree with this article well said. Because there is so much people in this industry of graphic design you must meet the criteria of businesses that will provide you that job you need or someone will sweep that right under you. But that’s is in any type of high corporate office if you want the job you would do your best to get it. So taking the experience you have from school and putting it in your own idea may sound easy but there’s probably much more to it, having skills are very important as it says. Also getting ideas from other professionals in that field can help you have more success in learning what is needed. I look forward learning more I can before I enter that field.
By: Amy Wong on September 12, 2009
at 4:03 pm
I am glad that the program that I have chosen has incorporated these things into a part of their graduation requirements. I have already been in the work force and their were a multitude of employees that did not have these qualities. These things are needed in order to have harmony in the workplace.
The Graphics Design field is already competitive. In order to be successful you have to know how to do a variety of things. These things are now being taught here at Valencia. I am glad that Valencia method of teaching is changing with the times.
What good is an education if you can not attain a job when you are finished. It just makes no sense and you feels like you have wasted your time. Personality is one of the main parts of a job, without it you will not survive in this type of industry.
I have just started in this field, however I am confident that by the time I am finished I will have attained all the skills that I need. I can not wait to learn more & a department with a blog. This field is so going to Rock.
By: Nicky Beal on September 12, 2009
at 10:13 pm
Meeting deadlines is something I agree with as well. When the client is happy with your progress thats just as important as the quality of work you do. I am actually currently working with someone who does good quality work but fails in communication and deadlines. So out of expirience I understand as the client this is very frustrating. I defintely know what people want in this world and that is successfulness. I plan to be a good graphic designer who understands these terms and deadlines.
By: Agusto Arvelo on September 13, 2009
at 12:10 pm
I found it surprising, and interesting that the industry does not expect their applicants to have done any type of internship or have any work experience. Granted, classes can give you about as much knowledge as an internship. However, the only way that the student is going to learn how to “do” in the industry is to actually work on projects, meet deadlines, and work with clients. Without the skills beforehand, it would be taking a gigantic risk on the graduate.
I am eager to see how the TVCA is implemented throughout the entire degree program, rather than just the introductory classes to expect their students to follow with the ideology themselves.
By: Thomas Cunningham on September 14, 2009
at 2:12 am
[edit]
I was not surprised to see that communication is the number one thing that the industry expects from graduates. I know that from my own work, through freelancing that it is the most important thing for me to keep in contact with my clients throughout the entire process, and I stress communication to my colleagues whom are just starting out in the web design industry. Communication is vital to the design process by both the client, and the designer. If the client doesn’t tell the designer what they want, they won’t be satisfied with the results. If the designer can’t communicate with the client, they will not meet the expectations of the client, and risk being re-hired in the future.
By: Thomas Cunningham on September 14, 2009
at 2:16 am